What is the best way to market your product before it is released? How do you keep your clients, potential and existing, excited and engaged without running a continuous campaign of advertisements that may not be cost-effective in the long run? One way to help with this dilemma is by creating a social media strategy campaign.
This idea is for companies to create content on social media platforms that gets people interested in their product or service. These campaigns are often time-based to have a start date and an end date. The duration of the actual campaign represents which amount of time a company wants consumers to pay attention for them to buy from the company eventually.
For example, if a clothing company is releasing a new line of jeans that come in five different colors, one strategy may be to run a five-week campaign. The company will begin by creating content about its new jeans on the social media platforms that the company uses. The content should be short and straightforward with only information about the product or how people can get it, nothing too lengthy, and no links to buy it. After the five weeks are over, all of the information created and put up on social media should be gone. This way, it will not take up any more space on those platforms than necessary while not being there so long that potential buyers get tired of looking at it and move on.
Another way to show interest in someone’s product or service is by creating content. This is done on Facebook, Twitter, and even Linkedin. The content can be about developing the product or service long-term or simply a short 30-second video that shows it off in action. This type of content is often very effective because it shows the potential customer what they are getting with the purchase without buying any kind of thing.
Additionally, companies can show off their products by creating them using just their team. This is done by taking a product they have produced and then putting it on social media. If the company is a small one, they will usually film themselves going through the entire process and post that on social media. For example, if a company makes candles, they may make a video of themselves making these candles. On top of that, instead of leaving it up for an extended amount of time so people can see what goes into making different products, the company may choose to create videos about all sorts of other products related to candles or how to create them.
The final part of this strategy is to constantly interact with your customers on social media platforms and use marketing tools such as apps on their smartphones that will allow you to do this properly.